It’s a Vibe.
The Toyota Camry is the most popular car of all-time. And the most boring car of all-time.
But the 2025 Camry is more powerful, stylish, agile, and fuel-efficient than ever before. So how do you turn a vehicle that the public thinks is completely ordinary… into something extraordinary?
You make it a vibe.
Live-Action Non-Linear Video (:15)
CGI Non-Linear Video (:06)
Camry Pool Float
How does Camry own summer? By turning it into a giant floating pool cruiser inspired by the Camry NASCAR.
This particular idea of mine, which the agency, client, and I all loved so dearly, was unfortunately shot down by Toyota legal in the 11th hour. But not before we paid a manufacturer thousands of dollars to make a prototype.
“Behind The Scenes” Interview
Influencer Partnership Social Video
Agency: Saatchi & Saatchi
CW: Jimmy Warshawsky, Laurie Scott, Donna Ko
AD: Ashley Lopez, Art Boonklan, Consiglia Iovine